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Recommended stack
Marketing agency stack
Based on use-case fit, category match, and available product evidence.
Open the agency playbook
A practical stack for lead capture, client work, reporting, and agency operations.
HubSpot CRM
CRM & SalesHubSpot CRM is the client and lead pipeline layer, which is usually the first system a solo agency needs to avoid losing opportunities.
Semrush
SEO & Content MarketingSemrush supports keyword research, SEO audits, and competitor research for client acquisition and delivery.
Ahrefs
SEO & Content MarketingAhrefs is useful once SEO becomes a serious acquisition or client-delivery channel.
Sendinblue
Email MarketingSendinblue fits because it is related to "solo" and covers email marketing for building a marketing agency with lead capture, content, design, reporting, and client management.
Brevo
Email Marketing & CRMBrevo covers email marketing & crm and can provide a concrete piece for building a marketing agency with lead capture, content, design, reporting, and client management.
Typeform
Forms & SurveysTypeform captures structured inquiries, briefs, and onboarding details before work starts.